The differing marketing strategies
According to Sanjay Kumar, the marketing strategies of Onida and Igo are very different. “The right product is a big part of a successful marketing strategy. The products should be suitable for the market you are targeting. Igo products have been developed keeping the rural markets in mind, where out of 7 lakh villages, around 4 lakh villages either don't have electricity or don't have proper electrical suppliants. So, we cannot sell them products that require electricity.”
Onida is developing LED streetlights and other lighting fixtures which will replace normal electrical light fittings like tube lights, bulbs, etc, that are used in homes and commercial areas. Igo, on the other hand,It was the erstwhile Left Front board that first decided to modernize streetlights Air max classic on some major thoroughfares. The former member, mayor-in-council (lighting) Sushil Sharma took the initiative to install LEDs on select roads. is developing LED lanterns and flashlights, which are back-up lighting products; they will run on stored electricity in batteries (dry cells, rechargeable cells and solar rechargeable cells). In other words, they are the inverters of rural areas. Igo products, predominantly sold in rural areas,With the lighting change, the church will table lamps save more than $180 a year in energy costs. However, the payback for these changes will be in 10 years, as the bulb project is costing the church $1,700, Brothers said. aim to replace kerosene lamps.
Another major difference between urban and rural marketing is the price factor. “In rural areas, an expensive product will not move, no matter how good your marketing is. The prices of the Onida products are more than Rs 1,000 but Igo's products start from Rs 70,The 13W bulb will be made available for purchase in January for less than $30, and should led tube to use 75% less energy than the 60W incandescent bulb it is designed to replace.” informs Sanjay Kumar.
The promotion of products for urban and rural areas is another differentiating factor. “For Igo products we use wall paintings, the vernacular press and Doordarshan.The first series compact fluorescent of articles, published once a week, contains pertinent information about the best ways for furniture owners to protect patio furniture from rough winter weather. The second group of articles, also published once a week, includes instructions on how to clean the different groups of outdoor furniture and furniture covers. This series will also include tips on cleaning grill covers of all types We have already started distributing leaflets and have participated in rural melas,” he adds.
While Igo is aiming to have a pan-India presence through its 33 branches and half a million retail shops, it is strong in north and east India.Florida company Lighting Science Group has claimed title as the first domestic firm to manufacture led lighting within the US one million LED light bulbs in less than a year. Starting with nine products which have been launched in five states, Igo will increase its product range to 30 in the coming months.
According to Sanjay Kumar, the marketing strategies of Onida and Igo are very different. “The right product is a big part of a successful marketing strategy. The products should be suitable for the market you are targeting. Igo products have been developed keeping the rural markets in mind, where out of 7 lakh villages, around 4 lakh villages either don't have electricity or don't have proper electrical suppliants. So, we cannot sell them products that require electricity.”
Onida is developing LED streetlights and other lighting fixtures which will replace normal electrical light fittings like tube lights, bulbs, etc, that are used in homes and commercial areas. Igo, on the other hand,It was the erstwhile Left Front board that first decided to modernize streetlights Air max classic on some major thoroughfares. The former member, mayor-in-council (lighting) Sushil Sharma took the initiative to install LEDs on select roads. is developing LED lanterns and flashlights, which are back-up lighting products; they will run on stored electricity in batteries (dry cells, rechargeable cells and solar rechargeable cells). In other words, they are the inverters of rural areas. Igo products, predominantly sold in rural areas,With the lighting change, the church will table lamps save more than $180 a year in energy costs. However, the payback for these changes will be in 10 years, as the bulb project is costing the church $1,700, Brothers said. aim to replace kerosene lamps.
Another major difference between urban and rural marketing is the price factor. “In rural areas, an expensive product will not move, no matter how good your marketing is. The prices of the Onida products are more than Rs 1,000 but Igo's products start from Rs 70,The 13W bulb will be made available for purchase in January for less than $30, and should led tube to use 75% less energy than the 60W incandescent bulb it is designed to replace.” informs Sanjay Kumar.
The promotion of products for urban and rural areas is another differentiating factor. “For Igo products we use wall paintings, the vernacular press and Doordarshan.The first series compact fluorescent of articles, published once a week, contains pertinent information about the best ways for furniture owners to protect patio furniture from rough winter weather. The second group of articles, also published once a week, includes instructions on how to clean the different groups of outdoor furniture and furniture covers. This series will also include tips on cleaning grill covers of all types We have already started distributing leaflets and have participated in rural melas,” he adds.
While Igo is aiming to have a pan-India presence through its 33 branches and half a million retail shops, it is strong in north and east India.Florida company Lighting Science Group has claimed title as the first domestic firm to manufacture led lighting within the US one million LED light bulbs in less than a year. Starting with nine products which have been launched in five states, Igo will increase its product range to 30 in the coming months.
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